Process
From approved scope and deposit to live site in about 2–4 weeks.
We handle the tech. You focus on your jobs. Here's exactly what happens and when you're needed. The 2–4 week timeline depends on timely content, feedback, business details, and account access.
Before kick-off
How we get to a confirmed scope.
- You send your project details — business, services, and what you want the site to do.
- I reply with the best-fit package and clear next steps.
- We confirm scope and price before any work starts.
- We confirm the 50/50 payment split (deposit up front, balance at launch).
- The build timeline starts after approval, deposit, and the content and account access I need.
This page explains the process for full Launch, Growth, and Custom website projects. Smaller offers and the care plan work differently — see below.
The timeline
What happens each week.
-
Wk 1Kick-off
30-min kick-off call — you send photos, info, and colours
We confirm your services, service area, goals, and tone. You send over photos, logo (if you have one), and 200 words about your business. That's it — I take it from there.
📋 Your input: photos, logo, 200 words about the business -
Wk 2–3Design
Design direction — you give feedback, we refine
I create a focused design direction based on your content and trade, then refine it using the edit rounds and scope included in your selected package. No design experience needed — just "yes, that" or "more like this."
👀 Your input: feedback within your package's edit rounds -
Wk 4Build
Live build and testing — you check it on your phone, we fix
The full site goes live on a staging link. You open it on your phone, tap through it like a customer would, and flag anything that feels off. I work through your notes quickly — usually within a day or two.
📱 Your input: 30-min mobile review on your own phone -
Wk 4Launch
Go live + 15-min training walkthrough
We connect your domain, run final checks on all links, forms, and mobile layout, then flip the switch. If your project includes a CMS or editor-friendly setup, I walk you through how to update text and photos yourself.
🚀 Your input: domain access + 15-min walkthrough call
We handle the tech. You focus on your jobs.
Questions at any point? Email me anytime or book a free call.
What I need from you
A few focused hours on most smaller builds.
For most smaller builds, I keep your time under a few focused hours. You don't need a perfect brief or any design knowledge — just the basics below. Growth and Custom builds may need more feedback, photos, service-area details, or account access.
- Business name, phone, email
- Services you offer
- Cities or areas you cover
- A few job photos (phone photos are fine)
- Reviews or proof points if you have them
- Logo (optional — I can work without one)
- Link to your current site (if any)
The 2–4 week timeline depends on timely content, photos, account access, and feedback.
Launch-day handoff
What every scoped website gets before it goes live.
Everything checked and ready to convert visitors into callers and quote requests.
- Finished, mobile-first website
- Quote form connected to your email
- All links and buttons tested
- Basic SEO titles and descriptions
- Domain connected
- Launch checklist sign-off
- 15-min training walkthrough
- Handoff notes for future edits
Scope & fit
How the process flexes by package.
- Launch: simple pages, a clear quote path, and a fast, focused build.
- Growth: more pages, trust sections, photos, local detail, and a supported scheduling embed where applicable.
- Custom: heavier strategy, a custom quote flow, integrations, or larger scope.
Smaller offers work differently:
- Website Review: a short audit and next-step recommendation.
- Quote Path Cleanup: a focused improvement pass for the contact and quote flow on an existing site.
- Landing Page Refresh: a focused improvement to one existing page, not a full rebuild.
After launch: if you want ongoing help, the monthly care plan covers minor updates, monthly form/link checks, and priority email support.